Adverts Vetting

VETTING

ARCON maintains a strong focus on its vision of promoting responsible and ethical advertising practice, acts as the conscience of society in matters of commercial communications and as a watchdog for consumers. It also manages the needs and interests of stakeholders in Nigeria's advertising industry.

ARCON cooperates with its sectorial associations in regulating the conduct of their member organizations to ensure a socially responsible practice. By insisting on pre-exposure clearance of all advertisements, ARCON strives to check all forms of abuses such as misleading statements, spurious testimonials, visual and verbal exaggerations, misleading offers, suggestion or pictures offensive to public decency, etc.

 

VETTING PROCEDURE

Application is made by the advertising practitioner seeking approval to advertise.

The application is forwarded to the Director General of ARCON together with all the attached documents.

The ASP meets once every month; however, a request may be made for accelerated vetting of advertisements. This request may be honoured provided the applicant takes full responsibility for such an emergency meeting.

Provisions are available for4 working hours, 8 working hours and 16 working hours accelerated vetting.

No advertisement under the vetting category should be exposed unless a Certificate of Approval from the ASP, stamped by the Director General of ARCON has been received by the applicant or media house.

Copies of the Certificate of Approval must be attached to all media orders.

Where request to advertise has been refused or denied, an applicant may appeal to the Director General of ARCON stating the ground(s) of appeal.

Approval to advertise could be withdrawn or revoked by the ASP at any time after it has been granted if in the opinion of the ASP or any condition for such approval have been violated, altered or changed in any way or new facts have emerged to affect the validity or authenticity of earlier data/claims submitted by the applicant.

For more enquiries, contact:
Mr. Charles Obasie, arpa
Group Head, Regulations, Monitoring and Enforcement
08034865898, 08050899460

Mrs. Tosin Uche
Head, Vetting
09154492673, 08051085866