Theme: Navigating the Shifts: Technology, Culture and New Business Models.

There is no doubt that the Advertising profession in Nigeria has come of age. Since the conferment of the status of a profession on Advertising by Act number 55 of 1988, it has grown in leaps and bounds during the last thirty-four years. Clear evidence of that growth is seen in the establishment, consolidation and active operations of various advertising sectoral associations, beginning with AAAN and followed subsequently by OAAN, BON, NPAN, MIPAN, ADVAN and EXMAN, all of which are now statutorily represented on the governing Council of Advertising Regulatory Council of Nigeria - ARCON.

Through the self-regulatory efforts of these sectoral associations and the statutory-regulatory interventions of ARCON, Advertising has earned a recognition and reputation as a leading profession in Nigeria. In line with the practice among other reputable professions, the professional conference for Advertising practitioners, appropriately named the National Advertising Conference was initiated and debuted in 2019.
In continuation of that tradition, the 2024 National Advertising Conference has been unveiled. With the theme: ‘Navigating the Shifts: Technology, Culture, and New Business Models' the conference is scheduled to hold on November 13th to November 15th, 2024, at the Abuja Continental Hotel, Abuja.

Marketing Communications professionals and scholars from the various sectors and specializations of the marketing communications industry will converge to share ideas, knowledge and perspectives on the new trends and challenges that shape the profession and business of marketing communications across the world. They will also proffer solutions and point the way to a healthy growth of the industry to the benefit of all stakeholders.
Dignitaries from government, public and private sector organisations, practitioners and clients from across Nigeria and parts of the world are expected to grace the conference as speakers, special guests and participants.

Because of the huge and diverse offerings of the conference, it promises to be the largest gathering of marketing communications and allied professionals in Africa.